February 5th, 2019 / Other Press Release

YGS Masters evolves to global content publisher model

YGS Masters evolves to global content publisher model

Successful studio partnership initiative to grow significantly in 2019 as business looks to curate, develop and distribute best global games content

Yggdrasil will significantly grow its YGS Masters initiative in 2019 to become a global content publisher, identifying and partnering with the world’s leading studios to curate, develop and distribute high volume, high-quality games to its customers.


Yggdrasil has been at the forefront of cutting-edge slots content technology and gamification for many years, consistently creating and delivering always-on-time, best-performing games to tier one operators across a wide variety of regulated markets. However, the business is about to take this one step further.


Fredrik Elmqvist, CEO, Yggdrasil, says 2019 will be a year of significant expansion for the YGS Masters division of the business: “We will continue to do what we do best and develop high-quality content, however there is a huge appetite globally for large volumes of curated, localised content. As a result, we will substantially increase our output by partnering with more independent studios, creating a collaborative publishing model and curating a much larger, global content roadmap.


“We will not only curate a large quantity of games, but also ensure they are high quality products that can be distributed to any number of local, regulated markets.


“We are leaders in content and gamification and have a credible roadmap that means we have never missed a game release. If we say a game will come out on a certain day, it will come out on that day and our customers value that. We will simply be building on that success and increasing our volume of high-quality games, with localised content that operators want, delivering it on time and with market leading gamification tools.”


The innovative content provider currently has partnerships with four leading independent studios including Rabcat, Northern Lights, Fantasma Games and the recently added Hong Kong-based Avatar UX, that will release its first collaborative title in the coming weeks.


Avatar UX is a real-money and social games studio that specialises in highly interactive, Asian-themed casino games for a European market, featuring action-packed 3D graphics and state-of-the-art in-game gamification.