September 14th, 2016 / Press Release

Yggdrasil launches revolutionary white-label development studio

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Industry-first concept allows operators to build custom slots through Yggdrasil White Label Studios.

Yggdrasil Gaming has announced the launch of Yggdrasil White Label Studios, a ground-breaking new concept that will allow operators to leverage the provider’s development expertise to create bespoke slots content.

Operators using the new studio will be assigned a dedicated team that will produce fully customised, permanently exclusive content based upon Yggdrasil’s award-winning technology platform and promotional tools.

Clients will require minimal technical competence in games design, with White Label Studios handling the construction of the game client, provision of the remote game servers, performance testing, certification and translation.

All games will be built to Yggdrasil’s usual high standards, including the provider’s innovative graphical design. Operators will also receive access to all current and future promotional tools, including BOOST™ and BRAG.

Unburdened by legacy frameworks, Yggdrasil continues to pioneer new concepts within the industry.

White Label Studios could even make it possible for a provider to port an operator’s legacy games onto Yggdrasil’s iSENSE 2.0 platform, bringing the games all the benefits and promotional support of native Yggdrasil titles.

As a strategic commitment from Yggdrasil and operator partners, White Label Studios will be rolled out according to studio capacity to ensure games are delivered with the same high quality as all Yggdrasil titles.

It has capacity for up to three partners by Q2 2017, with further capacity added during H2 2017.

Yggdrasil CEO Fredrik Elmqvist said: “Yggdrasil White Label Studios allows us to make a strategic commitment with operators where we both focus on what we know best. An operator knows its customer base, brand and strategy better than anyone else, and we can now enable and deliver on that with our industry-leading platform and developmental expertise.”

Exclusive and customised content is a key differentiator for operators, and it is far more cost-efficient for operators to work in partnership with Yggdrasil to develop this type of content.

Fredrik Elmqvist

“White-label solutions have proved extremely popular in this industry when it comes to platform provision, but this is the first time anyone has offered white-label game design. It is going to revolutionise the way slots are developed.”

Yggdrasil’s portfolio of licensed slots contains a wide range of popular casino games, including Bicicleta, Wicked Circus, progressive jackpot Joker Millions, and Monkey King.

Its collection of promotional tools, BOOST, hands operators the power to run a number of features designed to boost engagement and retention, including innovative leaderboard and raffle engines.

Yggdrasil was the winner of Slot Provider of the Year at the 2016 EGR B2B Awards, the latest in a growing list of accolades including Gaming Software Supplier of the Year at the 2016 International Gaming Awards, and Software Rising Star at the 2015 EGR B2B Awards.

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