Head of Marketing
MARKETING MALTA

We are looking for a Head of Marketing to join Yggdrasil on it's continued journey. You'll be tasked with driving the Malta Marketing function & together with our CMO set the strategic direction for our dynamic and fast-paced Marketing team

In addition, you will be responsible for creating, executing and monitoring our channel marketing activities towards our operator clients. You will also interact with our commercial- and product teams as well as other key company stakeholders. The ideal candidate will be an inspiring leader, possess strong analytical- and project management skills and have experience from the i-gaming sector.

Key skills

  • Bachelor’s degree in Marketing or Business
  • 10+ years of experience in a commercially driven marketing role in an online environment
  • At least 5 years of experience in a leader role managing medium sized teams
  • Previous experience from online gaming products, ideally with an operator background
  • Experience from channel marketing such as; web, e-mail, social media, trade media, advertising, events and other commercial activities
  • Proven ability to provide direction, influence others and develop strong working relationships
  • Previous experience managing budgets & having P&L responsibility
  • Excellent spoken and written language skills in English

Nice to have

  • Demonstrate multitasking, highly organized with strong time management skills
  • Demonstrated ability to think strategically and innovatively, analyze issues, and use sound judgement

Objectives

  • Together with the CMO set and execute strategic direction for our marketing team, including Player marketing, Creative marketing and Affiliate marketing
  • Create, execute and monitor channel marketing strategy and plan, aligned with Yggdrasil business objectives
  • Own and manage all channel marketing communication, including; trade media, editorials, newsletters, email marketing, social media, web, events and content management
  • Build, position and optimize channel communications activities to drive brand awareness, traffic and leads in the most efficient way
  • Manage production planning and coordination to ensure that all games and developments from the roadmap is packaged and communicated in a compelling way
  • Support the delivery of diverse and engaging products and business initiatives catering to each of our customers specific needs
  • Own our client zone and drive any upcoming projects
  • Owner of our social media strategy including successfully building our presence on e.g. Facebook, LinkedIn, Twitter, Instagram, YouTube
  • Work closely with all aspects of the business to gather and share customer-, product- and channel insights, drive market analysis and best practices
  • Responsible for player, creative and the channel marketing budget

Yggdrasil is a Games producer with a reputation for making the best games in the iGaming and online casino industry. We already have an enviable track record of game releases and work with the biggest and best operator brands in the market. Driven by innovation, creativity, and technology in a truly open and multinational culture, we are enjoying huge year on year growth as our products and our team evolve, making bigger and better products with every release. If you want to be part of a really innovative, technology-focused game production team working with the best technologies we can find, get in touch.