Our corporate identity draws its strength from Yggdrasil, the mythical Tree of Life. We carefully deconstructed this symbol to its base elements, and rebuilt it the true Yggdrasillian way, reflecting our constant strive for excellence.
Brand guidelines


Variations
Horizontal
Horizontal is the preferred orientation for our logo.
Vertical
Vertical is to be used in cases where the horizontal logo does not fit the design.
Horizontal (special use)
The size of the symbol can be reduced when the layout space is limited, such as when printing on pens.
Symbol
The Yggdrasil symbol can be used on its own when space does not allow the full logo to be used. Never attempt to recreate the logo – always use the artwork provided and adhere to the usage guidelines. Grey or orange backgrounds are preferred. Photos or busy backgrounds must be faded into monochrome to provide sufficient contrast with the logo.


Do's and Dont's
Tree symbol should always be displayed
in white or orange. The text should always be displayed in black or white. Full black
or white iterations of the logo can also be used where needed.




















Safe area
Make sure the minimum clear space is applied to the logo and symbol. Maximize clear space wherever possible.


Colors
The Yggdrasil logo uses two main colors: Yggdrasil Orange and Yggdrasil Dark Gray. Primarily the logo should be used on a grey or white background for maximum impact and clarity.
Colors Scale
-
Yggdrasil Orange
- Desktop
- r:250 g:100 b:50
- #fa6432
- c:0 m:60 y:80 k:2
-
Yggdrasil Dark grey
- Desktop
- r:42 g:42 b:48
- #2a2a30
- c:13 m:13 y:0 k:81
Complementary colors
The below colour palette can be used in presentations, diagrams, charts etc…
-
- Desktop
- r:50 g:0 b:105
- #320069
- c:52 m:100 y:0 k:59
-
- Desktop
- r:75 g:25 b:165
- #4b19a5
- c:55 m:85 y:0 k:35
-
- Desktop
- r:130 g:0 b:215
- #8200d7
- c:40 m:100 y:0 k:16
-
- Desktop
- r:255 g:45 b:55
- #ff2d37
- c:0 m:82 y:78 k:0
-
- Desktop
- r:255 g:180 b:45
- #ffb42d
- c:0 m:29 y:82 k:0
-
- Desktop
- r:50 g:200 b:220
- #32c8dc
- c:77 m:9 y:0 k:14